Here’s a way to classify some of the best apps today: they let you manipulate the world around you with a few taps. That is, they transform your phone into a magic wand. Here’s what I mean:

  • Uber: touch your phone, a car shows up and takes you wherever you want to go.
  • WillCall: touch your phone, skip the line at a concert and get in.
  • Tinder: touch your phone, meet up with someone you’re attracted to (who’s also into you!)
  • Square Wallet: touch your phone (optional), say your name, the coffee you just ordered is yours.
  • HotelTonight: touch your phone, you have a hotel room.
  • Lockitron: touch your phone, open sesame, a door opens.
  • Postmates: touch your phone, tell it what you want, it shows up to you in an hour. Accio Taqueria Cancun

These are just a few examples of wands today. Certainly many more are coming and I’m excited to see them.

Are you building a wand?