Design Voices
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Design Voices

Photo from Artem Verbo

Just because you say a design is inspired by nature doesn’t mean it’s true

Michael Phelps of the United States (above) and Eamon Sullivan of Australia (below) at the start of the 4×100 relay event at the 2008 Summer Olympics, Beijing. Both are wearing LZR Racer swimsuits. Photo from Wikipedia.
Cartilaginous fishes, like this tiger shark, have dermal denticles, or placoid scales. Photo from Wikipedia.



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Skipper Chong Warson

Design director at SoftServe, coach, and host of How This Works. Formerly at thoughtbot SF, Fjord NYC, Shep (acquired), and PBS FRONTLINE among others.