Six strategies to get ahead in sexist working environments

Prue Jones
Aug 31, 2018 · 7 min read

Not just surviving, but thriving, and pushing for change in work climates where I&D is an idea not often enforced

Of three things guaranteed to rock you in life, I got them all at once. On the cusp of my 40s, I had a baby, my relationship was pulled from underneath me, and I lost my job within the first two weeks of maternity leave. It was a trifecta of terror, and I spent my already sleepless nights turning over various disaster scenarios in my head, bracing for the downward spiral I was convinced would see me and my baby on the street. How was I meant to care for this new little person, deal with the pain of the breakup (including finding a new address, without evidence of income) and negotiate getting back into the workforce all at once?

What should have been a time of joy and discovery became an unrelenting hell, and I still grieve the fact that my first and only experience of being a new mother was defined by fear and uncertainty. Mothers’ group was a special kind of torture, having to face all those loved-up couples with intact families and settled babies. I felt like I had failed spectacularly at life.

Funnily enough, this total disruption of my world turned out to be one of the best things that has ever happened to me.

How? Suddenly being the sole breadwinner for my little family forced me to take proper charge of my career. The buck now stopped with me. But if I was going to forge a supercharged path to career success and security, I knew I had to stop ignoring the discrimination (both casual and systemic) I had seen and experienced in every role I’d had to date. It was time to get focused and tough. I went to war for myself and got out of my own way at the same time.

There was one reprieve. Before the birth of my child, I had been working in a startup that I’d been headhunted to join. Fortunately, I’d built into my contract that if my employment ceased for any reason, I would get a three-month payout. That payout afforded me extra time at home with my child and a little flexibility to find a role that would suit my new situation. Of course, I realise that not every woman would have had the confidence to negotiate this, but you know what? I didn’t either. It was the idea of an older male colleague I’d befriended in a previous agency — he’d suggested asking for this contract clause when I’d expressed concern about going into such a precarious employment position. I thought they’d laugh me out of there, but they didn’t blink. Strategy one: find a killer business confidant who has more experience than you. Use their strategies to protect yourself. Do it early in your career and do it every time you have to make a big decision.

The lifeline I didn’t know I’d need so much underscored the importance of taking real ownership of your career as a woman. With 15 years of creative industry work under my belt at that time, I could see I needed to get a lot more assertive, but it still felt awkward. There’s no easy way to be a woman at work, because, as you may have noticed if you’re a woman, there’s still no acceptable way to be a woman at work.

Lessons From the Past

I started my career working in design and visual communication after I graduated from design school in 1993. I gravitated to the conceptual side of things and moved into advertising, working in creative agencies.

Being a woman in advertising in the 1990s was like repeatedly being invited to the hottest party in town, but only ever being allowed to watch through the windows. It was an environment steeped in“bro culture,” early starts and all-nighters, and how much you could down at the office bar at beer-o-clock. Sexism was rife, although I didn’t actively see it then because it was like wallpaper. When one male “legend” of the advertising world literally pinched me on the bum at an office party I was shocked but not surprised. My actual thoughts were, “Hey, at least he noticed me.” Sadly, with the advent of #metoo and Diet Madison Avenue we see that not much has really changed. But I’ve changed as a result of these experiences, and I now look back at this time and feel the indignance I should have felt then but didn’t. Strategy two: If you feel a little (or a lot!) of rage after cumulative discriminatory experiences in the workplace, channel it to make changes where you currently work. Don’t question the validity of your feelings — that’s your internal gender bias telling you women’s anger is unacceptable.

Although I really loved the work it became apparent that women were viewed very differently to men in the industry. I watched men get promoted ahead of women in droves. But I stayed, determined to prove that I, too, was worthy of being admitted to the party.

As women, we often suffer from “tiara syndrome.” You live in the office, sacrifice personal time, do excellent work and think someone will tap you on the shoulder, place a little crown on your head and bestow you with a promotion. But that strategy rarely pays off. You have to ask for what you want. It was true in the 1990s and it’s true today, but it’s difficult for women to do because we’re socialised from birth not to be “demanding.” Regardless, you have to put that aside and advocate for yourself. I’ll never know if I would have been promoted there, because I didn’t ask for it. Disgruntled, I left when I got headhunted to go somewhere else, so they lost out, too. Strategy three: Back yourself ferociously. Continually let people know why that tiara belongs on your head.

Yes, things are getting better and there’s more awareness around unconscious bias, but even only a few years ago when I was resigning from the role I had prior to this one, one of the all-male leadership team remarked, “There’s always been a glass ceiling for you here.”

I was too shocked to respond — does he even know what that metaphor means? If I had responded, it probably would have been with words I can’t print here. At this point, after 25+ years in the industry and with more experience than most of the leadership team, I never dreamed I’d ever hear this sentiment expressed so brazenly.

One of the main reasons I was compelled to accept Accenture’s offer was because I knew they take inclusion and diversity (I&D) very seriously. I wanted to go to a place where my talents were encouraged, not overlooked. After all, how can you ever know what you’re capable of if you are constantly denied opportunities to demonstrate it? Strategy four: Like a bad relationship, the wrong workplace robs you of your confidence and sense of self. Know your value, go where it will be appreciated and don’t look back. Go where there’s plenty of ‘stretch’ for you because that’s how you grow.

Hope on the Near Horizon

Nothing makes me happier than seeing young women excelling and being comfortable and confident in their workplace. The needle is definitely moving.

However, as Cindy Gallop opined when I interviewed her recently at Adobe Symposium, getting to gender parity in any organisation won’t be much of an achievement if it’s men who are still holding all the leadership positions.

People want to work with and for companies that are actively changing cultures to reflect the makeup of the actual world in terms of gender, race, culture, physical and mental ability. Companies who claim to be all about I&D and demonstrate the opposite create a disconnect from the brand values they claim to represent. This is the fastest and simplest way to lose trust with clients and potential talent alike. Strategy five: Insist on diversity, because it makes things better for everyone, including you. Diversity is not just good for the bottom line, it’s insulation from negative judgements about your company culture.

It’s Not Me, It’s You

If we view the progress of women through a “deficit model” where women have to be “fixed,” changed or coached in order to become versions of men so that they can compete for leadership positions — that’s not progress for anyone. It’s not up to women to ‘improve’, it’s the responsibility of the business to change to ensure women aren’t penalised for being themselves.

This is especially true for “working mothers” (a term I loathe, precisely because no one refers to working fathers).

My child is now 11, and over the years I’ve battled many times with the little voice that repeats “you’re failing him” when my workload has been high. I now know that voice is simply my own internal gender bias whispering in my ear. I’m confident what I’m actually doing is modelling reality — women work, and women have careers. It’s vital for boys to see their mothers excel and achieve so that it’s simply the norm as they grow up. Obviously, it’s crucial for girls to see this too, so their self-belief is strong from the outset. This way, coupled with men stepping up to do their share in the domestic sphere, sexist attitudes can be eradicated before they take root.

Strategy six: Let go of the pointless guilt. Insist on a fair division of labour at home. If you’re doing it alone, nurture yourself — you’re keeping this show on the road.

Of course, there are times when you have to make sacrifices, but there are other times when companies, like the one I work for now, afford you the flexibility to be able to be there for the important moments with family (or just for your own sanity), while also maintaining a successful career.

I hope by the time my son hits the workforce, this will be the norm everywhere. This is something we shouldn’t have to ask for — it’s something we should absolutely insist on.

Design Voices

A publication for designers, developers and data nerds - from the aspiring to the expert, and anywhere in between. Content created and curated by Fjord, design and innovation from Accenture Interactive.

Prue Jones

Written by

Design and Creative Director at Fjord

Design Voices

A publication for designers, developers and data nerds - from the aspiring to the expert, and anywhere in between. Content created and curated by Fjord, design and innovation from Accenture Interactive.

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