Whats an inclusive brand, really?

Marjo Kaszonyi
May 16 · 6 min read

“First thing in the morning I log into the ER’s own system, but because I cannot access the doctors’ notes there, I log into the hospital’s general system. That system then needs other systems to open, so that data about lab results, imaging and control rooms are brought up. I guess I could scream from the window to the adjacent city hospital — since I can’t access their separate information system from here.”

Old / New

Background

Signs of change

Part of the family –yet its own entity– Maisa use the same Design System rules as Apotti, with its own adoption of palettes and tone of voice.

Change of sign

Design Voices

A publication for designers, developers and data nerds - from the aspiring to the expert, and anywhere in between. Content created and curated by Fjord, design and innovation from Accenture Interactive.

Marjo Kaszonyi

Written by

Service & Visual Designer, type lover, mama. With #Fjord Helsinki / London — Views are my own.

Design Voices

A publication for designers, developers and data nerds - from the aspiring to the expert, and anywhere in between. Content created and curated by Fjord, design and innovation from Accenture Interactive.