Are You Prepared For When The Reporter Comes A-Calling?
PUBLICITY — WHEN THE REPORTER COMES A-CALLING…
Kathryn was so very excited! She had just finished speaking with a reporter for a local arts magazine. He wanted to do a story about her as a jewelry designer. The magazine was 4-color, very substantial and distributed widely in her hometown area. Moreover, the reporter promised he’d include 5 pictures in the article. They made an appointment to meet in the middle of next week. And Kathryn was thrilled!
The reporter met her at her home. She greeted him, somewhat giddy, not sure what to say, or say next. She thought she would let him lead the conversation and interview. She gave him a short tour of her house — her beading room, her den, her living room. The reporter marveled at her collection of Pez dispensers and puppets. A short time later, a photographer joined them.
After 2 hours, the reporter and photographer had left. Kathryn was satisfied that they had seen several of her bead-woven jewelry pieces. She felt that she had given them a good history of how she got into jewelry making. The photographer had taken at least 20 shots of her around the house. The article was to come out in 3 weeks.
Three weeks later, and there it was.
A 4-color article. In a prominent local art magazine. About her wonderful Pez collection. And the long staircase from the street level to the living level in her house. And all her puppets. And information about her moving from Connecticut to Tennessee and having lived in Georgia. And she had three children.
And no pictures of her jewelry.
Or her bead room.
Or her making jewelry.
And no pictures, surprisingly, of her Pez collection or her puppets, given how prominently these were featured in the article.
There was a picture of her staircase. Three pictures of her sitting on a couch or chair. And a picture of a treasured vase, and quite beautiful.
Kathryn had these high hopes — Now Nashville will know about her jewelry making and design prowess.
Until she saw the article.