Part 2: SHARED UNDERSTANDINGS AND DESIRES: THE CONVERSATION CENTERED WITHIN A DESIGN
What Does The Designer Need To Know?
Practice-By-Design Series
What Kinds Of Things Does The Designer Need To Know?
The designer needs to be able to assess and manage shared understandings all through-out the design process. The designer needs to …
(1) Be clear about the role designers should play, and how to relate to the client
Design is an occupation in the throws of becoming a profession. “Design” and the designer role are claimed by three very different perspectives — what are called paradigms — about what the designer role should be about. These ways of looking at things come down to whether designers see their roles as craft, art or design. This can make it a little confusing about how the designer should go about assessing and managing shared understandings, and how the designer should relate to the client. To do so successfully, the designer may have to change their preferred paradigm, that is, how they think through what they should do.
(2) Be aware of the primacy of subjective experiences
How people interact with designs is very subjective. The designer can predict some universal…
