PART 2: THE SECOND ESSENTIAL QUESTION EVERY DESIGNER
SHOULD BE ABLE TO ANSWER:
What Should I Create?
PRACTICE-BY-DESIGN SERIES
In order to make better artistic and design choices, the Fluent and Empowered Designer should have answers to 5 essential questions. In this article, I present the second essential question: What Should I Create?
Selma got by very well in life by asking her teachers, and in subsequent years, her bosses, what she should do. She followed their instructions to the letter, and was particularly good at coloring within all the lines. Everyone was always pleased with her work. So pleased, in fact, that her current boss promoted her into a designer position.
In her new position, she was to work with construction, architectural and interior design firms. She was to assist them and guide them into choosing textiles with which to incorporate into their interior and exterior building plans.
When she met with various clients, she started byasking them to tell her what they wanted. But no one could really articulate much more than general ideas about colors. For Selma, this was disconcerting. She thought she could do a great job, but needed more information and direction. These were never forthcoming.
