Design Analysis: Discord
Discord, a free voice, video, and text chat app has one of the most recognisable logos in the world. With having such a recognisable logo it has one of the best designs. But why?
Logo History
From Discord’s original founding in May 2015, the logo has stayed the same. The old logo (seen below)
was present until May 13, 2021 until it was changed into a “more simplified” version of it. Similar to what other companies are doing.
The logo was not the only thing changed. All of the app’s colours were changed to be ‘bolder’ and also the typography was changed.
But what makes the branding so recognisable?
We’re a playful and fun brand that doesn’t take ourselves too seriously. That said, we’re keen on keeping things quality. (Discord, 2022)
Its simple, base your design of something really popular (in Discords case, a gaming controller), give it a fun font and a cool color and you have the ingredients for a popular logo!
