Understanding your users can help you deliver good products.

User experience ( UX ), means generating good products that promote a user-friendly experience. and it aims to satisfy targeted demographics also it’s knowing what the user wants, and giving it to them quickly and simply.

When you try to please everyone, you end up pleasing no one.

Finding a design target

The more you understand your users, the more you understand what they trying to do and it’s the best thing to make decisions about what you should and shouldn’t include in your product.

What you have to do Is to avoid building products that do all things to all people, or using all possible scenarios, instead you have to build product that can help your users achieve their goals.

When designing a product make sure that every user have a specific Goals in a specific context and using a specific behaviours. and this our design target.

Goals, Behaviour, Context

When you start research about your users the most important 3 things are their Goals, Behaviours, Contexts.

To understand this let’s take an example using these two bikes and they are very successful in term of sales worldwide :

So let’s look at the goals and behaviours and the contexts of every bike.

Imagine if you told me to get an off-road ride in the mountains and after you see me with the black one what would be your first reaction ?! Maybe you can laugh out loud and call me Crazy. YES it’s very normal instead of being a good bike and the company win million dollars buying it but it’s not optimized for the mountains environment because it doesn’t match the Context and it’s not gonna help achieving the same goals of the green one, also it’s impossible to perform the same behaviours.

The conclusion here is that no matter how your product is or how he’s built but how he’s optimized for your end users Goals, behaviours and contexts.

To make a good product make sure to understand you users, what they want and what they try to accomplish, they problems and When they are doing this. Because doing this can help you built great product.

Conceptual Models

The Conceptual Models are an explanation, Usually highly simplified, of how something works.

As always let’s go back to the famous book Design of Everyday Things by Don Norman to explain conceptual Models using an example.

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