Redefining Facebook’s brand identity

Design at Meta
Design at Meta
Published in
Sep 20, 2023

How do you redefine a brand that touches billions of people every day?

“With 2 billion daily active users coming to Facebook each day, our app is a place where people can explore, connect and share their interests with real people. And, we’re continuously evolving to make it easier for people to discover more about the world around them with the help of others — from connecting with those who matter most, to finding communities that share interests, to exploring new ideas and experiences that fuel curiosity.” — Tagu Kato, VP, Head of Design, Facebook

Learn more about the core elements of the redesigned system and see this evolved brand identity in action across Facebook starting today. Read the full story on the Design at Meta blog.

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