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What changes across cultures — The Budaya Series

Elizabeth Chesters
Nov 20, 2016 · 7 min read

So what changes?

Language

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Israeli airline website in English showing the design when the language reads left to right
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Israeli airline website in Hebrew showing the design when the language reads right to left
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The German Boden website, with the “Add to basket” text being a lot longer than the English translation
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The English Boden website, with the “Add to basket” text being a lot shorter than the German translation

Aesthetics

Icons

Colours

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Vodafone UK website using red for empowerment, energy and strength
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Bank of China using red in small parts of their website, branding and imagery

Fonts

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Three Western films all using the Trajan font in their posters; Perfect Stranger, I am Legend and Black Swan

Animals

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The Kangaroo mascot/logo for Deliveroo, mistaken for a rat in Paris

Data

Names

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Romanian airline, Blueair isn’t localised for English, and still asks for surname first on forms

Addresses

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Saudi Arabian food delivery website Talabat, asking for an address without a postcode field [Original]
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Saudi Arabian food delivery website Talabat, asking for an address without a postcode field [Translated]

Navigation

Times and calendars

To summarise



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