When is it better to make something harder for people to read? The idea of purposefully making something difficult may go against our natural intuition, but there are times when our brain needs to slow down and design can help. I also talk to interaction designer, Matt Jackson, about applying disfluency into real-world projects.
Here’s some of the things we mention in the episode:
The design of David Carson
Diemand-Yauman, C., Oppenheimer, D.M., & Vaughan, E. B. (2010) Fortune favors the bold (and the italiscised): Effects of disfluency on educational outcomes. Cognition, Volume 118, Issue 1, January 2011, Pages 111–115
Erickson, T. D. & Mattson, M. E. (1981). From words to meaning: A semantic illusion. Journal of Verbal Learning and Verbal Behavior. Volume 20, Issue 5, October 1981, Pages 540–551
The Hit Makers: How Things Become Popular by Derek Thompson