Anatta Brand: Assets
These are a list of all the brand assets that are needed for communication and marketing. If you’re using the logo, make sure it abides by the guidelines.
The logo is clear and crisp
It should be retina-quality .i.e 2x resolution and PNG format, if possible. Examples of this could be a profile avatar, Facebook Display picture etc.
The logo is balanced
Make sure that the composition of the symbol in the square frame is balanced and occupies the right size within the surrounding red square.
Clearance area
Make sure that the space between the logo and any surrounding element is equal to at least half of the square dimension.
Minimum size
Consistency of wording
If the company name is mentioned in text form, it should always read as Anatta Design. Maintain title case always with a space in between the two words. The following use cases are not permitted:
- Anatta design
- anatta-design
- AnattaDesign
- ANATTA DESIGN
Logo configurations
You can use the logo in the following configurations/lockups. The choice of lockup depends on the context of application. For example, the square symbol form is ideal for profile pictures while the horizontal stacked version was used for embroidery on t-shirts.
1. Symbol
Typography
The typeface selected for company communication is Work Sans. It’s a free commercial Google web font available in 10 weights.
Colour
Red: #ff322e, Grey: #363636, White: #ffffff
Brand aesthetic
The Anatta brand is:
- Open
- Minimal
- Bold
- Clean
- Clear
- Youthful
Design recommendation template
The template used for presentation of design study or UX recommendations is like below:
Request for proposal (RFP) template
There are two formats that we’ve used for submitting proposals to prospective clients:
Document style proposal: This is like a portrait style document that explores greater detail. It’s prepared in Pages.
Sample A
Sample B
Slide style proposal: This is a landscape style presentation. Suitable for lighter proposals that just have key points in each section. This is created in Keynote.
Sample A
Sample B
