Design Inc. Press Kit & Brand Guide

Joel Beukelman
Design Inc.
Published in
8 min readSep 29, 2016

Download Design Inc. Press Kit, Logos and Photos

What is Design Inc. ?

Design Inc. is a marketplace where people can obtain high quality design work on demand from the best design talent in the world.

Good design is expensive, bad design will make you bankrupt. Our broad mission is to bring great design to the world by making design services easy to understand and obtain.

We think something as important as design should never be left to the lowest bidder or sent to the cheapest possible option. Time and again we hear horror stories of a company using an cheap online alternative to save money, but in reality they end up wasting a tremendous amount of time and resources when they realize the design work they received is of poor quality and negatively impacts the company’s growth. Time and again, companies who invest in great design outperform companies with bad design. Design is more than just pretty pictures. Design is how you influence your customers and gain their trust.

Investing in good design could make the difference between a brand taking off to exponential growth or floundering in obscurity. While most folks say they want “great design” they have trouble finding great designers. We built Design Inc. to solve exactly this problem.

Download the Entire Press Kit and Brand Guide

The Thunderstone

The Design Inc. “Thunderstone” is inspired by the first object designed by the human race, the hand axe. The original makers of the hand axe had to to carefully choose their materials, precisely orient cracks and chip away material until they were able to draw out a beautiful and functional object from a crude form. The creation process of the hand axe was not guided by a series of rote actions in strict order, rather, each decision was reflected on and built upon in a progressive manner until a final solution was discovered. Design exists to solve the problems of humanity and the Thunderstone is a reminder of the resilient creative nature of mankind to use their skill and experience to design solutions to the problems facing them.

Design exists to solve the problems of humanity and the Thunderstone is a reminder of the resilient creative nature of mankind to use their skill and experience to design solutions to the problems facing them

Grab these!

Download: Design Inc. Thunderstone Source

The Wordmark

Download: Design Inc. Wordmark Source

Social & Glyphs

Design Inc HQ
765 Baker St., Studio H, Costa Mesa, CA 92677

Our headquarters is in Southern California in the heart of Costa Mesa. We neighbor the beach, embrace all things SoCal and would love to see you if you are in the area.

Meet the Team

Marc Hemeon
Founder & CEO
Twitter / LinkedIn / Medium

Marc is the Founder and CEO of Design Inc. His career in design began more than 20 years ago and has spanned well known startups and public companies including YouTube, Google, Oakley, Digg and TeeFury. Prior to Design Inc. Marc co-founded incubator North Technologies with Kevin Rose, which merged with popular watch site Hodinkee.com

Prior to North, Marc co-founded fflick.com, which was acquired by YouTube. While at YouTube, he held roles including leading design on the YouTube Player, YouTube Live, YouTube TV, the first broad redesign of YouTube in 2012 and then again in 2013. While at Google, Marc continued to his product designer role and contributed to Google Analytics, various Google Ads products and to the Google Self driving car project.

Previously, Marc was the Director of UX for Luxottica owned, Oakley. He and his team designed and created the e-commerce platforms and digital marketing for variety of Luxottica brands including Oakley, Ray-Ban, Arnette and Revo. Prior to Oakley, Marc worked as the lead product designer at Digg and co-founded TeeFury and DesignByHumans, two popular crowd sourced t-shirt sites.

In addition, Marc is an active speaker, writer and advisor to multiple startups and companies. He enjoys surfing, sushi, painting and his family.

Marc graduated from Brigham Young University with a BS degree in Business Information Systems

Bjoern Zinssmeister
Co-Founder & CTO
Twitter / LinkedIn

Bjoern is the Co-Founder and CTO of Design Inc. He is best known for his work with building community platforms like Match and Synack.

Bjoern has spent more than a decade as a software engineer and built two venture backed startups from the ground up. Prior to Design Inc. Bjoern worked as a mobile lead for Match Group (Match, Tinder, OKCupid) and was instrumental in helping Match establish their labs office in San Francisco prior to their IPO and acquisition of OK Cupid. Bjoern went on to lead engineering at YCombinator backed Userfox, which was later acquired by Adroll.

In September of 2013 Bjoern joined Synack as their Director of Engineering and helped to build up their engineering team from the ground up, helping the company to grow and raise successful A and B rounds.

Originally from Germany, Bjoern graduated from the Trier University of Applied Sciences with a degree in Computer Science before moving out to San Francisco to pursue his work with startups.

Joel Beukleman
Head of Design
Twitter / Linkedin

Joel is the Director of Design at Design Inc. He spent his career focused on product design. Joel is best known for his mobile design work with Netflix and Android Auto at Google.

Before joining Design Inc., Joel worked as an interaction designer for Google on the Android Auto team developing new ways to safely interact with technology in a car. Prior to that, Joel helped design and launch original content experience at Netflix, including notable shows like House of Cards and Orange is the New Black. Joel’s decade long history in design is underscored by his early work as a photographer and graphic designer.

Joel received a BA Graphic Design from Cal State San Bernardino

Matthias Kadenbach
Lead Engineer

Twitter / Linkedin

Matthias is the Lead Engineer at Design Inc. Prior to joining Design Inc., he worked at Synack, where he designed and built systems for crowd sourced penetration testing and lead re-architecture efforts with Docker. Previously, his work at Deutsche Telekom AG focused on algorithms to predict user behavior patterns and research around Connected Cars, Smart Home Systems and IoT. He also contributed to the MotionBank project to help invent a digital language to visualize dance patterns

Matthias founded the Frankfurt Docker Meetup and is originally from Germany. He holds a Master’s Degree in Leadership in the Creative Industries from Darmstadt University of Applied Sciences (HDA) & Cork Institute of Technology (CIT) as well as a Bachelor’s Degree in Digital Media from HDA & CIT.

Mikey Wills
Senior Engineer
Twitter / Linkedin

Mikey Wills is a software engineer at Design Inc. and leads our front-end development efforts. Prior to Design Inc. Mikey worked as a hybrid product designer and developer for a variety of startups including co-founding InVibe, a healthcare research startup, and well known Shopify theme leader, StyleHatch. Mikey was also an apparel designer, launching his own private label design firm working with brands such as Billabong, Urban Outfitters, and Forever 21.

Mikey holds a Bachelors in Business Administration from Vanguard University.

FAQs

What Design Services can I get on Design Inc.?
We currently offer two design services on Design Inc.

  • Logo, Brand and Visual Identity
    Anyone can create a logo, but not everyone can design the right logo. The designers on Design Inc. have years of experience creating hundreds of visual identities that are simple, relevant, enduring, distinctive, memorable and adaptable. When you work with a designer through Design Inc. you can be confident you will receive iconic design for your product or service.
  • Design Critiques
    Get expert design feedback from world-class designers who will give you thoughtful, actionable feedback about your product, service or design. Get feedback on anything including user experience design, visual design, illustrations, logos, product strategy or any design related question you need answered.
  • Presentations & Pitch Decks
    Covers everyday presentations, pitch decks to raise investment or broad reaching talks, like your next Ted talk. Every communicator has a story that needs to be told. This can take the form of a pitch, speech or presentation and is best accompanied with a memorable deck of essential points, strongs visuals, and necessary data.

How much do those products/services cost?
Prices for design services are set by the designers. Each design service on Design Inc. is broken down into tiers, so you never have to pay for more than you need. Just need a logo and some colors, then grab the Starter Logo, Brand and Visual Identity package — need a robust brand guide as well as social media assets? Then bump up to the Essentials package.

When those products/services were launched
Designinc.com launched September 15, 2016 worldwide, supporting designers from 25 countries.

What platforms any mobile products are available on
Design Inc. is available at designinc.com and works delightfully on web and mobile. We do not have an IOS or Android version of our app.

Where else can we find Design Inc.?

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Joel Beukelman
Design Inc.

Designer on Chrome @Google. Former designer on @DesignInc, Android & @Netflix. Design tutorials & Vlogs: youtube.com/bklmn