1.0 Abstract
Chapter 1 of "Designing a Design Team"
This study is aimed at helping fast-growing companies build and scale design teams. In the context of a hyper-competitive world, it is essential to continuously innovate in order to stay relevant. In such terms, design has evolved to be more than a discipline that is focused on solving problems, but a mindset, or more specifically, the process of turning intent into a palpable outcome. As a result, companies, especially fast-growing ones, are faced with the challenge of incorporating design into their organizational structures. And even though there is no “magic formula” on how to do so, a lot has been accomplished — analyzed and experimented — by design practitioners throughout the industry.
The report presents a critical overview of the topic at hand. It begins by reviewing existing academic and non-academic literature on fast-growing companies, design, culture, design teams, ethics, team building and development, ethics and team collaboration. It then describes the design process and how both the literature review and primary research led to prototyping and testing a tool aimed at supporting design teams to create a unique and transparent collective identity.
I'm a Product Designer based in Munich and working at Personio. If you'd like to see some of my recent work, you can find me on Dribbble. Want to chat or grab a coffee? Shoot me an email: marques.ph@gmail.com :)
"Designing a Design Team" is my Industry Research Project (Master's thesis) for my MA in Digital Experience Design at Hyper Island.
