Designing B2B

Kelley Vogel

5 Reasons why we Love to Collab with Founder-Led B2B

More often than not, CVD collaborates with B2B companies that are led by their passionate founders. As a small, family business we have a…

3 min readJul 4, 2023

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Graphic image of a person inside of a heart

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Kelley Vogel

How to Build the Perfect Logo Grid

We’re sure you’ve seen a logo grid. They live on websites, promotional t-shirts, brochures and the like. They exist to boost credibility…

4 min readMar 13, 2023

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Kelley Vogel

B2B Trade Show Wisdom:

What 16 years of trade show design has taught us

4 min readDec 14, 2022

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B2B Trade Show Wisdom:

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Kelley Vogel

Seven secrets B2B service providers should implement today

We’ve all heard the adage, “the customer (or client) is always right.” While that might be true, it’s not actionable or particularly…

4 min readJul 15, 2022

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Seven secrets B2B service providers should implement today

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Kelley Vogel

Building empathy with the killer graphic

“Know your customer” is perhaps the most oft-repeated business advice, and for good reason. But looking beyond physical location…

5 min readApr 20, 2022

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Building empathy with the killer graphic

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Kelley Vogel

Out with the old and in with the new? 3 great reasons to give your B2B brand a makeover.

At the beginning of a brand new year, especially after the last couple we’ve had, the idea of a fresh start is enticing. Change can be…

6 min readJan 19, 2022

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Designing B2B focuses on visual design for B2B industries. A project of ChrisVogelDesign, this publication is a resource for design inspiration and education related to B2B touchpoints including website design, app design, trade show booth design, iconography, branding and more.
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Kelley Vogel
Christopher Vogel

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