A redesign of the internet, force companies to optimize for user satisfaction.

Ilse pouwels
Designing Fluid Assemblages

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Today’s tech companies are in a race for our attention. But in this race, we are all losers. The result: addiction, social isolation, misinformation, and political polarization. This race is driven by the business model of these companies; earning money by making us watch ads and click on links. This led to a world where companies are optimizing for keeping people hooked by tricking them. What if we change the business model and force companies to optimize for users satisfaction.

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Ilse pouwels
Designing Fluid Assemblages

Student Interaction Design @Umea Institute of Design. Interaction Designer @Tellart.