Designing for Results

It’s not what happens on the screen that counts, it’s what happens in the person.


If by Growth Hacking…

My friends, I had not intended to discuss this controversial subject at this particular time. However, I want you to know that I do not shun controversy. On the contrary, I will take a stand on any issue at any time, regardless of how fraught with controversy it might be. You have asked me how I feel about growth hacking. Alright, here is how I feel about growth hacking:


Beyond Convincing


I love finding subtle differences between words; bumping them against each other until they reveal something interesting.


In Defense of the Humble “Local Maximum”

Or, how I learned to stop worrying and love climbing hills


Hill Climbing


Don’t Blame the Tool

7 false premises common in anti-A/B-testing arguments


A/B testing is not a panacea, but it is fantastic at what it’s supposed to do. Some…


Rendering in Reality

The imperfection of “pixel-perfection”


A lot of web design is about managing points of failure. Servers go down, databases become disconnected…


Attention Economics


Modern brain science tells us that attention is not only a zero sum game, it’s a rather limited one at that.


Before You Build, Understand the Demand


I’m a huge fan of Lean Startup thinking and believe applying the scientific method to the design process is a profound and essential concept.


Design Like a Mastermind

How an old, probably boring board game is exactly like cutting-edge design practices


Talking to Customers Is Killing Your Company


The purpose of customer interviews is to extract insights from the minds of your customers. Talking can’t achieve this; only listening can.


(In)Validated Learning

When validating your idea, try invalidating its opposite


Want to try a really interesting (and easy) psychology experiment with your…

Designing for Results
Designing for Results

It’s not what happens on the screen that counts, it’s what happens in the person.

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