It’s not what happens on the screen that counts, it’s what happens in the person.
I love finding subtle differences between words; bumping them against each other until they reveal something interesting.
Or, how I learned to stop worrying and love climbing hills
7 false premises common in anti-A/B-testing arguments
The imperfection of “pixel-perfection”
Modern brain science tells us that attention is not only a zero sum game, it’s a rather limited one at that.
I’m a huge fan of Lean Startup thinking and believe applying the scientific method to the design process is a profound and essential…
How an old, probably boring board game is exactly like cutting-edge design practices
The purpose of customer interviews is to extract insights from the minds of your customers.
When validating your idea, try invalidating its opposite
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