[8]Finalizing the Brand (Visuals)

April 26th

Some initial iterations on the logo:

Simple line style

Incorporating the blue and the cream

Experimentation

I tried using yarn to create the one-line cow drawings. The use of yarn was intended to give a softer and more textured feel.

I also tested white paint to make cow imprints

Iteration 3 with new color palette

Iterations May 1–2nd

The palette

After further discussions, we decided to go with a paper-arts look.

Final logo