Spatial Piece Iterations
4/26/18
To review our idea for the spatial event, we want people to engage with our poster by peeling off cow spots. The cow spots have two purposes: they reveal a money saving tip (which stays on the poster) and can be used to put on people’s clothing that shows they are part of the No Eating Out Challenge.
After today’s class and feedback, I realized that I needed to:
- Experiment with different distances (how does the poster reveal new info and prompt the viewer to want to come closer)
- Color palette is very milky and not a lot of contrast
- There is not much difference at the moment between the two fonts. Try changing line weights and sizes.
4/29/18
Facts for the poster:
- The average American eats out 4.2 times a week. How often are you eating out?
- Holy cow! The average American spends $232 per month eating out. How much do you spend eating out?
- In 2015, for the first time ever, Americans spent more money eating out than they did on groceries. Why do you eat out?
- The average cost of eating out is $12.75 while a home-cooked meal averages at $4. You could save $8.75 per meal!
- Research shows eating home-cooked meals can result in a longer life. And you know what they say, time is mooooney!
- Eating in can reduce not only your expenses, but also your carbon footprint.
- 36% of people say talking about money makes them uncomfortable. Make sure everyone in your herd is respectful of people’s decisions to eat in or out.
- When was the last time you invited friends for a potluck dinner?
- When was the last time you had a home-cooked picnic with friends?
- When was the last time you cooked with friends?
- CMU students report spending the most money on eating out.
I tested out sticker iterations today and found that the print intended to stay on the wax paper was picked up by the stickiness of the sticker. Although this was not the plan, it could be a cool interaction to see a fact on the back of sticker (using mirrored text). This is a problem though because facts will not stay on the poster and be seen by other passerby.
Sherry suggested that it would be easier to just display text on the back of a paper since the wax paper is sheer. We tested out which type would look best and type sizes.
5/1/18
I used butcher paper to mock-up a large banner size since I envision people moving more to engage with the poster. I tested out different type sizes to see what would catch attention at far and closer distances. I felt like the biggest text shown above could be even bigger to attract people from across the room (especially since we plan to hold our event in the University Center which is a large, public space).
In a conversation about our branding, we decided to keep our background white across all of the mediums for cohesiveness. I printed out this second iteration and realized that the “Eat Like A Genius” text is very, very large. It takes up a lot of real estate and doesn’t really tell people much more about why they should approach the poster. The cows should also be bigger since that is the main piece of interaction.
New considerations for the poster:
- Keep playing with type
- Change the cows to represent different type of spending problems and have facts related to those problem areas.
- People will be placing stickers onto the cows instead of peeling them off.
5/3/18
Sherry mentioned that the different colors for the cow types can be misleading since the black and white cow has the most contrast and feels more important then others. I plan to fix this by making the color values consistent between the cows.
I’m thinking of how the cow spots can be delightful interaction. People always love to personalize things so instead of having pre-written statements like “I’m not eating out today,” people can write their name or a tip they have (“always make a grocery list before going to the store”) or a note/goal to themselves (“Stop going to la prima”). The goal could be related to a spending issue or a general short-term goal they have.
New considerations for the poster:
- Tile up the poster for the spatial event
- With a change in branding into layered paper style, try to add a backdrop that plays into the paper style.
5/5/18
At our meeting today, Amber brought a bunch of textured paper that we can use in our paper-style branding. I played with how they could be used in my current poster layout.
When the texture was applied to the grass, it made it look like dead grass. The paper texture as a background gave the poster a very “recyclable” vibe. I decided to take a step back and refocus on the purpose of the paper — excitement about smart spending and saving.
After seeing the simplicity of Sherry’s and Amber’s component of the system, I wanted to go back to color and text. I also wanted to incorporate more of the “rewarding” and “exciting” feeling with the circles.
5/6/18
I made this version with “exploding” cow spots because I wanted to keep integrating those “rewarding” qualities. However, it does not seem to work well here because the obscure cow spot shapes is distracting and confusing.
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