Discover How Geospatial AR Can Boost Your Brand’s Customer Engagement

Insights from Designium’s Collaboration with FoundAt

Designium
Designium StoryHub
5 min readAug 16, 2024

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Designium Inc., a leading innovator in the XR industry, is thrilled to announce its collaboration with FoundAt. Together we aim to create a revolutionary new World Scale Augmented Reality Service that uses highly accurate geospatial pose to place AR content anywhere in over 80 countries.

Designium’s Advanced Capabilities on Geospatial AR

FoundAt approached Designium seeking assistance to integrate Geospatial AR technology into their app. With a long-term focus on developing advanced features in Geospatial AR, Designium has pioneered various innovations such as taking pictures, leaving messages, and embedding videos and soundtracks within AR environments. From 2022 to the present, Designium has launched a series of applications showcasing their expertise and creativity in the AR field.

Applications using geospatial AR technology have expanded to multiple platforms, including mobile apps, webAR, AR glasses, VR headsets and Apple Vision Pro. This integration ability enables Designium to deliver immersive, interactive experiences on a variety of devices. Leveraging these past experiences, Designium provided FoundAt with comprehensive support throughout the development process. From initial discussions and prototyping, to integration and iterative improvements based on testing and feedback, Designium ensures applications meet all performance and usability standards for a successful product launch! This collaboration highlights Designium’s advanced capabilities in Geospatial AR and its commitment to delivering cutting-edge XR solutions around the world.

Core Technologies Applied to Geo-Located AR APP Development

This collaboration highlights Designium’s advanced AR technology capabilities and its role as the technology backbone supporting FoundAt, which enhances location-based AR maps into applications through visual positioning systems (VPS) such as Geospatial and Immersal.

  • Accurate Geolocation: By leveraging precise geospatial pose, data in AR exhibits greater accuracy. This allows users to extract greater value from their digital assets directly on-site, enhancing the relevance and utility of the information.
  • Versatile Geospatial Interaction: Users can create posts that include images, text, hyperlinks and tags. These AR posts can be shared with colleagues, customers, friends, family, or the general public, and can be viewed via AR map at the exact location where they were posted.
  • Enhanced User Experience: Location-based AR map leveraging VPS provides a seamless and interactive way to visualize data. This makes it easier for users to engage with their surroundings and share valuable information, creating a more intuitive and immersive AR experience.
Comparison between standard mode and AR mode.

Expand More AR Features with Designium

To further enhance location-based AR applications like FoundAt, Designium offers a variety of prototypes that can be integrated with clients’ services.

  • Indoor and Outdoor Use: By integrating Immersal VPS for indoor positioning and adding functionality to switch between VPS according to indoor or outdoor environments, Designium demonstrates its innovative approach and ability to tackle complex technical challenges.
  • More Forms of Digital Information Support: New features such as allowing users to upload and place personalized 3D content in AR environments, offering a richer and more customizable experience. The ability to add custom 3D models to AR posts significantly expands the app’s versatility and user engagement.
  • Additional Gamification Approach: Gamification approaches, such as rewarding users with coupons or points for visiting VPS spots, encourage users to explore and engage with AR content, thereby incentivizing users to interact with AR posts and discover new locations.

Imagine the Future and Impact of Geospatial AR

When discussing FoundAt’s AR map requirements, we envisioned various scenarios to highlight the immense potential and future of Augmented Reality. Designium’s research and development in Geospatial & VPS has validated the following three use cases as significant impacts on the future of AR.

  • Historical Significance: Users can post historical information about a location, linking to videos or stories, enhancing educational and tourism experiences. This capability brings history to life, providing interactive and immersive learning opportunities right where significant events occurred.
  • Significant Commercial Potential: The app also empowers businesses to share information about restaurants, stores, or any establishments at their physical locations, revolutionizing how customers discover and engage with local businesses. With AR, customers can access promotional offers, product details, and interactive content directly at the point of interest, creating a dynamic and engaging shopping experience.
  • Precision Data Applications: Geospatial AR Technology facilitates the posting of technical data, such as drawings, documents, and live IoT feeds relevant to specific locations. This makes it an invaluable tool for industries that require precise and real-time information sharing, such as construction, healthcare, and logistics. Imagine workers on a construction site accessing detailed blueprints and safety information overlaid on the actual structure, or healthcare professionals visualizing patient data in real-world contexts, enhancing efficiency, safety, and decision-making.

FoundAt: A Revolutionary Geo-Located AR APP

FoundAt is an app that provides a user-friendly yet powerful tool for locating and visualizing all forms of data in both the real and virtual worlds. Users can post Augmented Reality content, including images, words, links and tags, at precise locations in the real world for sharing. This innovative service allows companies of all sizes, asset owners/managers, and individual users to capture, share, and manage their data with unprecedented control and visibility.

The FoundAt app is now available on the App Store for a soft launch, allowing users to test its features and ensure everything is working smoothly before the official announcement. We invite everyone to explore the app and experience the future of geospatial AR we are creating.

Designium Inc.

Designium is a forward-thinking XR studio that thrives on technology and innovation to craft innovative experiences. Their expertise lies in the realm of augmented reality (AR) and XR development, with a strong emphasis on integrating AR with visual positioning systems (VPS). They have been pioneers in harnessing diverse VPS services for research and development, pushing boundaries in XR creations. Since 2023, Designium has embraced Generative AI technology to enhance their projects, and they have garnered accolades for various AR endeavors, such as the acclaimed Niantic Lightship Challenge.

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Designium
Designium StoryHub

Award-winning XR Studio specializes in developing VPS experiences. 日本東京科技x設計公司。 基於「讓人們感到開心」的理念,開發結合新科技的數位內容體驗。包含「結合地方文化」、「提供技術服務」、「協助有趣的創作」等。 如需合作相談,請隨時與我們聯繫。