So, what do you do?

A deceptively complex question!

Photo by Malcolm Lightbody on Unsplash

What do we do?

The answer to this question depends on two factors: how well-known our job is and how much the person asking knows about it.

What do we “achieve”?

Every job has a functional and non-functional component. The functional component is the role. The non-functional component is the context — the broader purpose of the role, the organization, importance of the work etc. Providing context is always helpful in getting a message across. For this reason, a simple discussion of “What do you do” goes very quickly from being a short direct answer towards becoming an elaboration of the wider context of the role, in order to make it relevant to the current conversation.

The Elevator Pitch?

We have been raised in the world of the “Elevator Pitch” — that we should have a 30 second sound byte ready or a 40 character ‘Twitter Resume’ on tap so that we’re ready to kill on first impression.



Discovering and deciphering good design within a business context - service/product offerings, customer experience, organizational structures and strategy.

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