Jun 25, 2021
4 min read
Who is the customer?
A complex interrogation
In this age of unprecedented disruption, being responsive to the customer is critical. Good customer experience is a basic expectation of customers. Accordingly, it has taken centre-state for organizations.
The entity around which everything revolves is of course — the customer. But who is the customer? How do we define “customer”? Is it obvious and intuitive? Or is there more than meets the eye?
