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The Ultimate Design (2020)

The Ultimate Design (2020)

On Design Education and the Human Species
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What are the Strategic Design Skills?

What are the Strategic Design Skills?

In a previous post, I have discussed why strategy is the most forgotten part of design. In this article, let’s talk about strategy. It…
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HUMAN-CENTERED DESIGN
The Culture for Interdisciplinary Work

The Culture for Interdisciplinary Work

A Sequel to The Age of Interdisciplinary Work
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The Age of Interdisciplinary Work

The Age of Interdisciplinary Work

“If your only tool is a hammer, every problem looks like a nail”
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From UCD to HCD: where is the Switch?

From UCD to HCD: where is the Switch?

2013 was the year I switched from UCD (User-Centered Design) to HCD (Human-Centered Design). I broke free from technology solutionism that…
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GETTING THE BASICS RIGHT
Why (UX) Personas have Always been Misunderstood

Why (UX) Personas have Always been Misunderstood

Three years ago, I was speaking at a Product Design seminar for Psychology students. Interestingly, a Computer Science student was among…
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Interaction Designer: a Misunderstood Profession

Interaction Designer: a Misunderstood Profession

Happy World Interaction Design Day 2018!
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How I Explain UX (2): Circles & Arrows

How I Explain UX (2): Circles & Arrows

Long time ago, we heard a statement: UX is not UI. There’s a website dedicated for that. It elicited different reactions by people who…
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TECH ORGANIZATIONS
How to Grow User-centric Practices in a Tech Company?

How to Grow User-centric Practices in a Tech Company?

A sequel to “Is Your Company Ready for UX?” (2014) from my old blog
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My Takeaways from DesignOps Summit 2018

My Takeaways from DesignOps Summit 2018

First, it’s a great community! Before attending, I thought to myself that they’re “my people”. After attending, the organizer received a…
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Trust: the Brand Behind a Tech Product

Trust: the Brand Behind a Tech Product

Trusting a piece of technology is similar to trusting a human
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