Unifying Hooked and Jobs To Be Done

In Hooked it outlines 3 rewards:

1. Rewards of the self (the need to seek out new things/challenges)
2. Rewards of the tribe (the need to feel connected)
3. Rewards of the hunt (the need to acquire things)

These link to our JTBD spec:

1. Emotional spec
2. Social spec
3. Functional spec

This gives examples of the phycology behind why we do what we do, and why the 3 levels of the job spec are important.