The Ultimate Guide to Behavioral Design — 2022 Edition

Let’s take a deep dive into what truly drives user behavior, predilections, & habits.

Overview

When we talk about UX, we almost always do it through the lens of the experience itself, but the conversation almost never starts deep enough into the territory of where the user is actually coming from.

Today, I’d like to invite you to take a deep dive with me, where we’ll discover what truly drives user behavior, predilections, & habits on an ongoing basis.

Strap in, get ready, and get comfortable, because we’re going deep.

Meet Your User

First off, let’s back up a little bit, who exactly is your user?

“Oh, 45-year-old single people with an average salary of $55-”

No. Who ARE they?

See, this is the problem isn’t it? Demographics only take us so far, which is where we need to thoroughly investigate their psychographics and behavioral data.

• What do they like?
• What do they dislike?
• What is their real, honest pain?
• What scares them?
• What do they do on a daily basis?
• What does their schedule…