Q. What is SEO?
A. Search Engine Optimisation is an organic process using which one can attract maximum number of visitors to their website by appearing among the top searches returned by any search engine upon use of the desired keywords.
Q. What goes into a successful SEO campaign?
A. Keyword Research is the process of sorting out the good v/s the bad key term. In the keyword research phase of the process you figure out which key words have the best combination of attainability and sufficient traffic, allowing you to see positive results.
Competitive Analysis is one of the most important components when you’re doing work for a company who has pretty strong competition. Keeping a track of your competitors website gives you an idea of their plus and minus points and it also helps you strengthen your campaigns. It becomes an opportunity to materialise on things that your competitor tends to overlook
On-Site & Off-Site Analysis, On site is everything that you can control on your site. This can include things like page titles, optimised sitemap, meta data, content, optimised photos etc. Off site is everything that can’t be controlled directly. The primary aspect of this is incoming links from other websites. By constantly monitoring and adapting to the necessary changes one can have control of their website and make progress towards better rankings ultimately resulting in more traffic and more income.
Link Building, Keeping it very simple, more links equal to better rankings. The higher the quality of links you can obtain from better websites, the more likely you’re rankings will improve.
