Dear Google Designers

NO ONE has ever designed a digital identity at such a big scale. No one knows better than you. Keep on rocking!

No one even remotely knows the implications and challenges of implementing a digital identity, not only across an internal team of ~60.000 employees but also across so many public touch points worldwide.

Designing a logo that goes onto a beer bottle is one thing, designing a digital identity for billions is a completely different story.

Please keep sharing your learnings with us,
because I know it’s a process that will never end. 👊🏼

Thank you,

//EDIT, Sept, 7th: After many of you asked, I elaborated on this topic a bit more in my personal weekly email. Thanks for your feedback!