How we simplified accounting with a “business first” approach…

Saurabh Srivastava
Deskera Engineering
4 min readMay 3, 2020

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“A sales invoice creates a journal entry in the sales journal to record a credit sale of inventory. All of the cash sales of inventory are recorded in the cash receipts journal and all non-inventory sales are recorded in the general journal.”

Sounds familiar? Is this how your last meeting with “Jonathan”, from the software company trying to sell you an enterprise solution customized for your business, sounded like? Well you are not alone. Let us try to breakdown how confusion and jargon lead to dissatisfaction with an important component of your business.

Complexity
Jargon filled sentences like what you saw above have led business owners to believe that accounting is hard and only for the specialists.

Fear
Because it seems hard and difficult to comprehend, they begin to fear its impact on their business, and this fear leads to spending money on training, implementation and maintenance of expensive software packages.

Anger
The actual business problem, though, remains unsolved. The software was designed for Fortune 500 companies with deep pockets, not for small and medium businesses. A lack of ROI leads to frustration and angst.

Hatred
When things don’t improve, this angst becomes a hate of all things accounting, and the business owner just doesn’t want to do anything with it, outsourcing a key component of their business.

Suffering
Rising costs, dependency on third parties for key business and financial reports, and the overheads created, leads to an unpleasant status quo for everyone.

Complexity leads to fear, fear leads to anger, anger leads to hate and hate leads to suffering. Before you know it, you are in cohort with dark lords.

Master Yoda knew the perils of accounting done wrong

The good news is, you don’t have to end up as Palpatine’s sidekick.

Simplified accounting for business owners has been our mission at Deskera. A business, any business, is selling something. That is our pivot. Let us take a look at typical sales flow for a small business.

A typical transaction flow for a small business

What your business does…

How a “typical ERP” does it

To execute this, you’d need to typically jump through the hoops around 20 times in most standard ERP products. This is illustrated below:

This is how the dark side looks like…

How it can be done with Deskera Books

Start with your quotation and end with the payment being received, in a few simple steps. Taking a business first approach, Deskera Books focuses on actions that you need to conduct your business, not the other way around. This brings great efficiency, as you can see in the illustration below.

Deskera users are known to be strong in the ways of the force…

Our inbuilt support for online payments means you don’t have to manually record payments. Once the customer pays, it is automatically updated in the system.

And all those journal entries and financial statements that your bookkeeper keeps asking for… they are recorded as well. You don’t even have to download and send them. Just give your bookkeeper access to Deskera Books, and you are set.

I know you are doing the math :), so let me put it here…

That’s a reduction of ~66% effort for every sales transaction

We have achieved similar results in all business flows that a small business may execute, and we will be sharing them with you soon.

In conclusion…

Achieve great efficiency, you can… by using an accounting system that is designed for small businesses.

Accounting is easy and simple. We have made it so, by putting your business first, and driven by our desire to save you from the clutches of the dark side.

Master Yoda would approve

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