Hey, everyone! Let’s start with some statistics:
According to CNBC and Sensor Tower, having 1 billion monthly active users and 2,6 billion total downloads, TikTok is one of the most popular content-creation platforms globally. Furthermore, according to The Verge, people spend 52 minutes daily watching TikTok.
So, how to usefully realize TikTok’s fantastic potential in combination with your Twitch channel? Let’s find out!
Why TikTok
We choose TikTok for today’s article because it provides all the necessary functionality for quick video content creation: changing background, inserting pictures, videos, sound effects, and much more.
All these can be done right here right now without using any editor tools or other stuff.
The ease in content creation is complemented by the second, even more impactful advantage — the smart recommendation system. TikTok quickly understands users’ preferences and recommends the most likely to enjoy videos. If you like animals — you’ll have videos with animals. If you like content about games, streaming, and Twitch, TikTok will show you such videos. And the platform doesn’t even need hashtags to understand viewers’ preferences. This means that you can just put the funniest moments from your recent Twitch broadcast on your TikTok channel and it’ll be watched by people who love watching funny moments from Twitch! Isn’t it beautiful?
And the last but not least element of this mix is the copyright claims. When it comes to copyright claims, Twitch is a quite strict platform. At the same time, on TikTok people can officially use famous music, film soundtracks, famous creator videos, and more.
This makes it possible for TikTokers to create trends for certain sounds, and for beginners to gain thousands, sometimes millions of views.
These are, in our opinion, the 3 most accurate answers to the “why TikTok?” question. Now let’s talk about what kind of content “Twitch people” usually create on TikTok.
Types of Twitch-creator content on TikTok
Original moments from Twitch broadcasts:
Gaming, cooking, watching, talking — everything can be interesting, funny, and beautiful if you choose the right part of it. Just make sure your Tik Tok viewers can enjoy the video without having to understand the other context of the broadcast.
Twitch-related funny videos:
Another good way of making TikTok content is by uploading funny sketches about Twitch (games/streams/other creators’ moments, etc.). Here you can either make your own original videos or use trendy sounds and visuals directly from TikTok.
Reviews, news, gaming guides, and so on:
People tend to think that educational stuff is boring. But it’s not! Especially when it’s made by an experienced Twitch creator who exactly knows how to not get people into watching too tedious content. Or we’re wrong and education is really boring.
Translations:
If you know English + 1 of the globally popular languages, you can try translating the TikTok content of other Twitch creators. This is a very, VERY effective way of gaining some Twitch-friendly audience.
Summary
Using the three advantages of TikTok and making one of the 4 types of content described above, you can boost your Twitch channel up to several dozen times! Just be consistent and use at least some of the additional advice below:
- TikTok can give you a short-time ban if you’re pushing too hard on promoting your Twitch channel. Don’t forget that these platforms consider themselves competitors. How to solve this problem:
- Try to be more gentle with call-to-actions in your channel descriptions and Twitch-promoting TikTok content.
- Don’t do both at the same time :)
- Make sure that uploads on your TikTok account are made during the right times of day (it depends on your geolocation). Keep at least 1 hour of an interval between each TikTok post.
- Use TikTok live (at least sometimes), and show them how good of a streamer you are! However, take into consideration that, for using TikTok Live on mobile devices, you’ll need to have a minimum of 1,000 followers (not too hard to achieve though). And for using TikTok live for a PC (through an OBS), you’ll need to have 20,000+ followers and submit an application to the TikTok team. But it’s worth it, just believe us!
- Make sure to not scatter your attention to many types of content. TikTok algorithms love homogeneous content, so if you make funny sketches, just continue making funny sketches and don’t try to create fun, news, and guides on the same account (especially if you’re not popular yet).
- If your TikTok account is new and doesn’t have followers, the content will first be recommended to a small portion of viewers who like related videos. If they like your content, TikTok will continue recommending it to a wider and wider group of viewers. Keep that in mind.
That’s it, now you are a step closer to exactly utilizing the potential of TikTok in your Twitch career.
And finally, don’t forget that we are destream — a financial ecosystem that creates convenient tools and functionality for content creators of all kinds, allowing them to monetize their content easily. For more information, visit destream.net. Have a nice day and good streams to you!
