US colleges and universities are massively investing in video games and supporting cyber athletes

The Salt Lake City based Deseret News runs a story on young cyber athletes and their relations with colleges and universities those attend. Those appear to supportive: three years ago, the National Association of Collegiate Esports was a group of six schools. And today, the organization boasts 160-plus schools and growing. The case is similar to regular sports: universities support talented players in a hope to benefit from their tournament success. Same changes take place with grants and scholarships with new sponsor money allocated to effective cyber sportsmen.

“Esports, gaming and streaming are nothing revolutionary anymore, this is a rather mature market almost completely occupied by younger generations, both on the field and on the bench. The media are a bit too old-school to follow this trend, that’s why here and there we see an FT-style paper surprise about the new hefty market and its amazing CAGRs,” says DeStream CMO Dmitry Zorkin.

“Former school children and students are all eyes and ears in these new activities, and gaming and streaming are already among the key elements of today’s entertainment market. We in DeStream are focused on this trend, aiming to provide best-in-class modern services to be in demand today and in coming years. And we certainly share the US universities’ view, and believe it is important to support young talent in esports, as we do it via our tournaments system,” Dmitry added.

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