Introducing Detour BYOD for Museums

Andrew Mason
May 11, 2017 · 2 min read

For years, museums have been anticipating a future where audio tour rental devices would be replaced by visitors’ own smartphones. The rental device customer experience is clunky and conspicuous with their bulky protective cases and lanyards, and they create additional cost and operational complexity for museums.

Many museums have tried offering apps, but few have seen greater than 10% of total tours taken on user devices — rental devices dominate. So we built rental device support into Detour Platform, thinking of it as a necessary evil.

However, since launching a year ago, we’ve been surprised to find that all Detour Platform museums are seeing 50% or higher BYOD (“bring your own device”) adoption. Detour shows that with the right customer experience, visitors will use their own devices.

Introducing Detour BYOD

Detour BYOD is a new way for someone that already has (or doesn’t want) a rental device solution to use Detour Platform. It’s designed to be a painless way to drive up your museum’s BYOD rate, reducing costs and improving customer experience.

Here’s what you get with Detour BYOD:

  • World’s best audio tour customer experience. Publish and sell your tour through the Detour app and take advantage features you can’t find anywhere else, including location-aware immersive walks, group audio sync, augmented reality, and a lot more. And by publishing to the Detour app, you’ll reach the hundreds of thousands of users that already have the Detour app installed on their phone.
  • World-class tools for content production, management, and deployment. Use Descript and Decentral to centrally produce and deploy your content to both the Detour app and 3rd party rental devices.
  • Indoor positioning not required. If you don’t have the resources to get your venue mapped by Apple and Google, no problem — Detour now has a great version of its experience that’s adapted for venues without indoor positioning.
  • Fast and easy onboarding. Just send us your content, and we’ll have you up and running in two weeks or less. No up front fees — we only make money when you sell your audio tours.
Image for post
Image for post
Detour Platform Plans

Detour BYOD is a powerful and risk-free way to use Detour to reduce costs and increase take-up rate and complexity. Contact us to get started.

Andrew Mason

Written by

Descript, formerly Detour, Groupon

Detour Blog

Detour is a platform for location-based audio experiences, available in the iOS App Store and coming to Android in June. We make our own premium outdoor tours in San Francisco, New York, and other cities. We also provide tools that let anyone create their own tours.

Andrew Mason

Written by

Descript, formerly Detour, Groupon

Detour Blog

Detour is a platform for location-based audio experiences, available in the iOS App Store and coming to Android in June. We make our own premium outdoor tours in San Francisco, New York, and other cities. We also provide tools that let anyone create their own tours.

Medium is an open platform where 170 million readers come to find insightful and dynamic thinking. Here, expert and undiscovered voices alike dive into the heart of any topic and bring new ideas to the surface. Learn more

Follow the writers, publications, and topics that matter to you, and you’ll see them on your homepage and in your inbox. Explore

If you have a story to tell, knowledge to share, or a perspective to offer — welcome home. It’s easy and free to post your thinking on any topic. Write on Medium

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store