3 Ways to Tell Your Startup Team’s Story
Get your team involved in your content marketing with these prompts.
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Finding the right people to make your startup work and work well is one of the most important make or break points. In First Round’s recent State of Startups report, hiring good people is founders’ number one concern about the success of their company. Over the next few weeks EnLab’s team will contribute to our story. Here are a few interesting kinds of stories that can help tell how your team was built.
How did I get here?
Each team member has a tale about where they came from and how they joined the company. Having them tell it from their own perspective is a great way to add authenticity to your company’s story. The community surrounding your startup will be more invested when they feel they know the individual team members.
What’s my philosophy?
There is usually a deep thought process that comes with building a startup team. Choosing the skill sets you want to work together to optimize your chances is an important decision. You might be a team of only developers whose only focus is getting the product built and you will worry about the rest later, or you may want to be a mixed team of devs, marketers and someone experienced in running a business to be CEO. There are any number of ways to put a team together and each has its pros and cons depending on the type of startup. What kind of team do you want to build?
How have we achieved alignment?
Startups need to hire people who bring skills but are also excited by the vision that the company hopes to achieve. Similar to the concept of “Googliness,” the culture of each new company develops through new hires who bring the spirit of the vision to life and keep the momentum going. This alignment in a team helps them work better together as well as work toward the vision for their product and the company as a whole. For example a mantra of Team Blab is “different is better than better” and if you get to know them a little bit, it is obvious how each team member espouses thinking differently. Every team is different and all will have to find their own alignment identities.
