How Google Got Its Name

Google has not always been the name of the popular search engine.

Anna Klawitter
Developing Worth

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I am fascinated with names and logos. I enjoy knowing the background of how companies came up with their names and logos. You probably use Google several times a day, but have you ever wondered how Google got its name?

Google’s Name

Google has an interesting name. The company is not named after a person or place. At first, the founders named their search engine “BackRub.” The name made sense at the time because the system checked backlinks to estimate the importance of information.

Eventually, the search engine’s name was changed to Google based on a misspelling of the word “googol” which is a mathematic expression for 100 zeros following the number 1.

Google’s goal is to rank pages on the World Wide Web according to importance using Google metrics to organize all the world’s information and make it universally accessible to those who search for it.

Google indexes billions of web pages to provide an endless amount of information. Users can search for information by using keywords. Through Google’s 189 regional level domains, the search engine receives over 5.5 billion queries per day, and it processes over 63,000 search queries every second. That amounts to…

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Anna Klawitter
Developing Worth

Writing style? No one cares. Write so they choose to.