BoldCEO

Why Cross-Selling is Critical for SaaS Revenue Growth

There is a lot of revenue potential locked in your existing customer base

In 2021 the Software Equity Group reported that there were a record 3,400 software M&A deals. There are a lot of reasons companies do M&A. Increasing revenues, increasing market share, accelerating product roadmaps, and growing competitive…

--

--

--

Musings of a reformed private equity operator on product management and corporate development

Recommended from Medium

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
John Mecke

John Mecke

John has over 25 years of experience in leading product management and corporate development organizations for enterprise firms.

More from Medium