DevRelCon 2017 Writeup

Dec 28, 2017 · 5 min read

On Wednesday 6 December I attended the annual DevRelCon London — a conference for people working in developer relations, developer experience, and related fields.

I met lots of people, gained tons of insight, and over all had a great day. I also won a prize! 🍾

The basics

This was a DevRelCon. It is organised by Hoopy, a Developer Relations consultancy. The idea of the conference is to bring people working in DevRel together in a dedicated conference in order to share all of the knowledge. People came from across the globe, from the US, Canada, UK, Europe, all the way to Japan.

The event took place in the Barbican Centre — with one large area designated as the community area, and 2 rooms for 2 tracks — named after the sponsors Github and Nexmo.

The pre-event meetup was in Electricity Showroom 3 minutes away from our office, and the after party was in Runway East, 3 minutes in the other direction. I’d say Pusher’s Shoreditch office is optimally positioned for DevRelCon 💪.

Swag-wise, we got an Auth0 branded luggage scale — which I think was brilliant, especially considering how much time most DevRels spend in the air and hauling luggage around. Super thoughtful. My computer was also adorned by 9 brand new stickers, and I brought a ton back to the office.

There was also a for-sale T-Shirt that I absolutely had to get. Oh, and they used a Square terminal to make the sale. First time I used one in Europe, and although there was some tech difficulties setting it up — so it’s great we had Tristan Sokol from Square who could lend a helping hand 😅.

Spot the 9 new stickers!

The tracks

I mentioned there were 2 parallel tracks at the conference, with keynotes and lightning talks shared in the same room. The tracks also changed from morning to the afternoon, so there was really 4 different themes going on in one day, which was quite impressive.

The morning tracks were Developer Marketing and Developer Experience, and in the afternoon there were the DevRel Strategy and Developer Documentation, but there was enough time to change before each long presentation (there were 2 formats, lightning and full-length talks).

I attended the Developer Marketing and DevRel Strategy tracks, as I felt they’d be most valuable to me just starting out.

I will walk you through the talks and insights I found most valuable or interesting.

Tracks I missed

Due to constraints with quantum entanglement technology of our time I could not be at 2 tracks at once. I observed the developer marketing and DevRel strategy tracks which meant I missed the tracks about documentation and developer experience.

I’m looking forward to watching these talks when their recordings are posted online:

  • Christiano Betta (Work Betta & Hoopy) — Live API Teardown
  • Jenny Wagner (SpotHero) — The UX of DX: User Testing in the Invisible World of APIs and SDKs
  • Adam Butler (Nexmo) — Steering towards better documentation

The cool things

I won a book! 📘
There was a raffle going on that you could enter if you visited all three sponsors and got their stamps on your “passport”.

  • GitHub also sent attendees vouchers for a free T-shirt. Pretty neat.
  • Spotify has Developer Advocates for their SDKs and APIs. That’s pretty neat too.
  • And the stickers. I already mentioned them, but here we go again.

Looking forward to the next years edition! 🚀


Assorted musings and learnings of a Dev recently turned…

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