10 Product-Led Growth (PLG) principles in action

In the last few months, I seem to have developed an obsession with watching YouTube videos.

I LOVE watching all kinds of inspirational videos and TED Talks whenever I can steal a few minutes. Some videos leave you feeling warm and inspired, and you feel like going to your desk and banging out a seminal creative piece yourself.

And then you sit in front of your screen blankly, and nothing comes to mind.

All the beautiful narratives and examples of the most prominent brands and trends by leaders and influencers suddenly seem to disappear into thin air.

Meanwhile, you still have stuff to do. Create documents, research, write code, or other things you do for your job, maybe even make YouTube videos.

This is reality. A reality, where all that grand-sounding fables and advice do not seem to matter anymore.

And this is why it is so special when you are doing something inherently uninspirational — like researching which business software to choose, and you suddenly run into elegant interaction design in a trial experience. This encounter may ever so subtly or significantly influence your purchase decision.

This happened to me recently.

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