How to build a Product-Led Growth (PLG) Operating System?

Madhukar Kumar
DevRev
Dec 21, 2021

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The three-legged PLG architecture

I have written about the “Why” of Product-led Growth (PLG) and some fundamental principles in action in my previous blogs. In this article, let’s look at the “What” and the “How.” In other words, how do we go about building an operating system that powers PLG?

Before we get into the architecture details, though, I like to start with defining what problems we are trying to solve and, consequently, the requirements to solve those problems. In the end, as PLG practitioners, we are looking to drive more users to discover our product, become users of the free tier or trial, and eventually, become long-term customers… Read the rest of the blog on the DevRev website here. [We have moved our blogs to our website.]

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Madhukar Kumar
DevRev
Writer for

CMO @SingleStore, tech buff, ind developer, hacker, distance runner ex @redislabs ex @zuora ex @oracle. My views are my own