Three key use cases of Product-led (PLG) companies

At DevRev, we believe that any business can adhere to some essential principles to become a PLG or product-led company. We understand that there are several technologies and tools that companies today have adopted to become product-led. These apps and tools are typically stitched together with bespoke work that gets incredibly expensive and complex to manage over time. Our vision and mission are to build an operating system for PLG to help these companies become product-led more efficiently and simply. We call this PLG operating system (OS) the Developer Customer Relationship Management platform, or Dev CRM for short.

A typical company focused on building a digital product, a product driven by code, can be divided into two main groups of people and processes working in cohorts — front office and back office. The front office typically consists of efforts and workflows aimed at acquiring new customers, supporting them, and getting them to renew their subscriptions periodically. The back office, on the other hand… Read the rest of the blog on the DevRev website here. [We have moved our blogs to our website.]