The Superhero Salesperson

The SDR Team @ demandDrive

I’ve never been a big fan of superheroes. It’s not that I don’t appreciate the Batman Trilogy, but I never had any Superman or Hulk toys as a kid — and for the sake of making friends, I’m thankful my parents never came back with a Catwoman costume for Halloween. In sales, I even thought the road to becoming a “Superhero” would be simple and uneventful.

To be honest, I was a little overconfident walking into my first sales job. Because I’m articulate and friendly by nature, I thought I was already a Superhero Salesperson before I even picked up the phone. Boy, was I in for a rude awakening. With my first prospect on the line, I struggled to get through my own name. As I improved and developed a custom approach for my product, I began to see ample success and even thought that I had created some trailblazing methods that were unequivocally my own.

A critical realization came to me when I decided to listen to a voicemail that I left a prospect. To my surprise, the person that left the message didn’t have my voice. Instead, I heard a combination of all the voices that surround me every day in the office. I decided that this voice finally belonged to the “Superhero Salesperson” that I had been striving for.

Creating this superhero was a process. I had taken bits and pieces of messaging that worked well for coworkers applied them to my project and tested various combinations until I found a style that fit me. This superhero has the ability to mimic and interpret the best qualities of those around him to create a customized, yet integrated sales style.

As I grow and develop professionally, so will my Superhero. Parts of him will be my own, but many elements will be borrowed from those around me by observing their strengths and weaknesses. I have yet to come up with a good name for my new identity: perhaps “The Absorber” or “The Inspired” — or maybe just “Sales-Man” (sorry for the bad joke). More than likely, though, I’ll just have to listen to those around me for some inspiration.

And despite my new appreciation for superheroes, you still won’t be finding any Catwoman action figures on my desk.


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