How FMCGs can turn each product unit in a two-way direct communication opportunity for all their end-customers

simply put a link to the net.vote rapid feedback interface direclty on or in your packaging & let all your customers proactively reach out and direclty share their opinion with you

The challenge — No direct contact with end-customers

Even though FMCG products reach many consumers on a daily basis because the distribution usually goes through retailers, the producers themselves have no easy & quick way to engage directly with their end-customers.

Current practices — ad hoc large market research

Currently market research studies are expensive, slow & done predominantly with data from paid panelists, not your actual real end-customers.

Innovation opportunity

Consumers today expect something back. The time of one way research (ask for an answer) is behind us. Today’s consumers want to interact, are willing to help in a way that is more equal, more on a conversation level. Proven and inspired by social media.

part of the end-user interface of the net.vote system

Our solution — the net.vote system

detailed net.vote system demo for FMCG industry

Speed? How about always-on — instead of conducting questionnaires from time to time, with our solution you do it all the time;

Pay a fixed amount per month — we want you to get feedback, answers, sentiment from millions of people. The more — the better. The price stays the same.

Quantity of data — instead of only asking questions — ask for permissions! Each of us today caries with themselves their digital footprint. We share the data equivalent of thousands of questions in a second — by doing a “Facebook connect” registration. All you need to do is provide enough value in return. With GDPR compliance by design.

Quality of data — ai at the service of you and ALL your customers! Why pay cents to a “panel member” when with our solution you can enable ALL your actual customers to share their sentiment towards your products by simply scanning a QR code off your packaging? All the time. Whenever they feel like it. As many, as often, as they wish

Results

Your own real-time, always-on analytics based on data directly from your actual customers, plus:

• see who your customers are across all your markets;
• see sentiment in real-time per each one of your products, product lines and even prototypes;
• transform your customers into a community built around an open dialogue and data exchange;
• identify problems before they turn into scandals.

Quantitative & qualitative market research in a social media package — always-on, unlimited respondents, real-time insights.

part of the net.vote client dashboard

The effectiveness of market research with the usability & community building of social media, right in your customers browsers — just a link away.