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Dice Insights

Magic Leap, Microsoft Conflict on Augmented Reality Strategy

You’re going to look so cool with this strapped to your face.

What’s the best way to convince developers to experiment with augmented reality (AR)?

If you’re Microsoft, you offer the ”developer” version of your latest AR headset (the HoloLens 2) at the premium price of $3,500 (or $99 on an installment plan). The developer version of the device isn’t any different than the one offered to the general public, but Microsoft…




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Nick Kolakowski

Nick Kolakowski

Writer, editor, author of 'Maxine Unleashes Doomsday' and 'Boise Longpig Hunting Club.'

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