Week 63: Time to evolve

These posts have gotten a bit old, haven’t they?

Hey there, this is Harry, one of the founders of Berlin-based branding and product development studio diesdas.digital. We’re currently nine people, working on digital things and every week we write about the curious things we encounter…

… at least until now we have done so. Yesterday, when I started to compile this post, Daniel Schneider walked by and casually asked “working on this week’s Medium post?” We started chatting, talking about this blog, the impact it has on our business and the reception we get. All positive things; people refer to the blog and compliment us on it all the time. And yet I had a nagging feeling of discomfort during our chat and only a few minutes later I realized what it was:

Personally, I’m bored with these posts, because writing them has become routine.

Each week I nudge everyone in the office to take photos, collect them by the end of the week, then sit down and spend roughly four hours banging out the weekly post, without much preparation. It works and I’ve become very efficient at this process, but there also lies a problem: It’s not challenging anymore.

That’s a sad thing to realize, but the writing has been on the wall: I don’t have the impression my colleagues even read the weekly post these days and each week I get fewer photos from them (which is also the reason why you rarely see me pictured). It’s a bad sign if the people closest to the content of the blog lose interest in it.

Then there’s also the variety of the content, or rather the lack thereof: Moving into our own office felt like the conclusion of the first stage of this company, getting it off ground and establishing it as a real thing. In the beginning there novelty happening every day: writing proposals, taking part in a pitch, conducting workshops, flying over to a client, speaking at a conference, … all these were exciting and I transported this enthusiasm over here to this blog. By now everything has calmed down, it’s a little more quiet now, we simply do our work and I don’t have to tell you for the umpteenth time that we chased some project leads. The rush of excitement, triggered by something new happening, is simply occurring less frequently now.

I still enjoy taking the photos, but then again, there’s only so many shots you can take in a two-room office. Even that is repetitive.

When I look at the statistics, I am torn between being proud to have established an audience and a little disappointed that these posts never made it out of the close circles of people we already knew.

We have attracted very few regular readers apart from our friends. Maybe, up until now, that was never the goal … it’s been a tremendous help that we get a lot of projects through recommendations and I am 100% sure these posts play a major role in reminding our friends that we exist. However, if these posts are only interesting to those who already know us, then there is a lot of wasted potential to break out of these circles and make new connections.

The numbers are not bad at all, as you can see on the left in one of Medium’s weekly summaries. Furthermore these posts were never engineered to attract the most attention, as I always avoided click-baity headlines and the time to post them (over the weekend) is probably not ideal either. My hope was that this innocence and authenticity would add to their appeal. Looking back at these ~60 weekly recaps I wrote since starting diesdas.digital in January 2016, I do think they were a good format to cover this first stage of establishing the company. But today they feel like clothes that you’ve grown out of: they don’t really fit anymore.

That’s okay, it just took a while to realize. 🎭

So … what’s next?

When talking to Daniel and his colleague Tobias, as well as looking back at our internal discussions regarding the blog, a few ideas came up that might be interesting to try and I’m curious to see where this leads. I’m not ruling out the occasional recap, but those cannot be the only content of this blog anymore.

Therefore: Challenge accepted, let’s switch gears and try something new! I guess we’ll see next week how that works out. 🙃


Of course the realization to not do the usual recap, but instead write this sappy piece only came to me on Friday evening, so the regular photo set does exist and I’ll add it here nonetheless. #yolo


One more thing before you go!

Our friends Basti, Fabu and Vinni over at Sansho are just starting up and have some office space to share! They’re moving into the Umspannwerk Kreuzberg on April 1st and have a room with two desks to sublet. So if you’re currently looking for office space and this sounds interesting, drop them a message. Super nice location, super nice people! 🙌


We’re done here!

Alright. Thanks for checking in again and staying with us all these weeks. Next time we’ll be back with something different, although I have no idea what that will be yet. If you liked this post, consider sending us a small encouragement by clicking the heart below. Thank you! ❤️

Until next time,
your friends at diesdas.digital

Der letzte macht das Licht aus.

diesdas.digital is a nimble branding and product development studio in Berlin, featuring a multidisciplinary team of nine designers, developers and strategists, each with years of experience in branding, interaction design and programming. We create tailor-made digital solutions with an agile mindset and a smile on our faces. You can hire us — let’s work together 🙌

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