Interesting Articles Found in April 2024
Google delays third-party cookie phase-out to 2025 (maybe)
The article explores Google’s gradual removal of third-party cookies, noting its latest delay and the ramifications for digital advertising and privacy. Ultimately, it emphasizes the evolving landscape and the necessity for marketers to adapt strategies to meet changing consumer expectations and regulatory requirements.
Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer
The article discusses the introduction of key events in Google Analytics 4 (GA4), which represent significant user interactions on a website or app, such as clicks, page views, or conversions. These key events provide marketers with more granular and actionable data for tracking user behavior and optimizing advertising strategies. The change signifies a shift towards more advanced and flexible tracking capabilities, enabling marketers to gain deeper insights into user interactions and improve campaign performance.
How the Google-Reddit partnership impacts brand management
The article discusses Google’s efforts to address brand management issues on Reddit by displaying knowledge panels that provide factual information alongside search results. This initiative aims to combat misinformation and improve the accuracy of information available to users.
Google Launches AI Image Generator for Demand Gen Campaigns
Google has launched an image generator in Google Ads that allows us to get automatically generated assets for dGen campaigns. To get specific data about how it works, check the support article.
Google could replace PowerPoint and Canva without using Google Slides
Meet Google Vids, Google’s new “ all-in-one AI assistant ” for video, writing, production, slides and editing. You give it a prompt and it automatically generates a storyboard that can be edited by rearranging or deleting the generated thumbnails. You can modify it by adding photos, music or videos, but also to record a narration or select a predetermined voice.
