Digital Advertising

Thoughts and debates in online advertising


How Do I Write?


Who can write?

Everyone can write on Medium. Click your face in the upper right-hand corner of the Medium homepage and then select “New story” to start writing.

Why can I still not write?

You’re probably using an unsupported browser.

Writing is only available in Chrome, Firefox, our iOS app, and…


Combatting Banner Blindness: New Ways to Advertise Online

The first ever banner ad ran in 1994. It was sponsored by AT&T and got a 44 per cent click through rate—a…


4 Actionable Tips for Increasing Your Twitter Followers

You don’t have to be great to start but you have to start to eventually have great following. 


Manual Or Automatic — What You Choose ? 

Huh!!!!!! Am I Doing In Right Way….. 


PSD to WordPress conversion is becoming one of the most preferable means of…


A ‘ PINTERESTING’ NEW WAY TO SELL LEISURE AND HOSPITALITY

Place Pins expand Pinterest’s foothold in the lucrative online travel industry, offering location-based…


Dark Patterns: Why Dark Arts Don’t Work in UX Design

If you have an iPhone, you may not be aware that by default it tracks your actions in order to target ads to you…


How to Make GIF Images Work on Your WordPress Website

Create your own stuff for web. 


There are no less honorable blogging platforms out there, but WordPress…


Would you use 18 year old technology? 

Why online advertising is in a slump…


This post was inspired by a post from Jon Steinberg of BuzzFeed. I’ve tried to expand on his thoughts to focus more on the agency and advertiser side of the business.

Imagine it’s 1994. The Cowboys defeated the Bills in Super Bowl 28. MLB players are on strike…


Creating effective, super-powerful banner campaigns

A guideline to creative Online Advertising


Effective digital creative needs to engage, inform and inspire


20/14 vision

Culture trumps tech… 


This is an elongated slice of a presentation I put together last week, looking at what might be hot next year and some general


Marketing got engineer’d!

Be an engineer to become a successful marketer…


Now that you have managed to discover this post and are reading it, I presume you are no…


THE HOTTEST MARKETING AND COMMUNICATIONS JOB IN 2014

And why public relations pros are poised to fill it


How We Rode 167 Customer Interviews to a Validated Launch

Stop building, start listening


Stop what you’re building right now and ask yourself a simple question…


Welcome to The Future of Advertising. (Well, except for that MOFO.)

-or- Why “Do you have digital experience?” is the new “Do you have car experience?” Only worse.


The Optimum Bid

The ideal default bid value for Twitter Ads.


After an advertising campaign is providing data one can easily optimize and fine tune the bid. But the…


Stop Fretting About Real-Time Moments

Moments You Create = More Value, Less Risk


There’s a lot of hubbub around “target moments”, which seems to be causing a lot…


Women are Excited About These 3 “Manly” Brands 

On a mission to find something surprising


First I hear that men are making gains in traditionally-female gender…


Why 2014 Will Be the Year of Content Overload

And How Technology Will Save Us Once Again


Content marketing is all the rage. Experts are predicting that it will…


Touch The Sky with HTML5

15 Exclusive HTML5 Tools For Web Developers


HTML5 is the latest iteration of HTML, for which development began in 2004. Some of the more…


How Magento Dominates The E-Commerce Era

Magento Continues Leading eCommerce Platform 


Since the day Magento came into public, e-commerce site owners are in…


Truth About Wordpress Over HTML 

A Coding Move To Get High Productivity


Every business owner endures a plenty of issues, ambivalence and confusion while…


4 Hints that will Get Your Audience Emotionally Engaged

Stop describing your Brand and tell a story


Your Mobile Strategy is Stupid

It’s not about the technology; it’s about sending a message.


Having a mobile strategy is dumb. Yes, that’s right. I said it…


Future of Internet and Web Design

Minimalistic, app-inspired, responsive, agnostic, single page, touch and gestures, media queries, retina display, webfonts,…?

Digital Advertising
Digital Advertising

Thoughts and debates in online advertising

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