Digital Advertising Mood Boards
How to make a Mood Board
Before creating a Mood board for my chosen brief I read through an article called ‘How to make a Mood board’ so I get some tips to make a stronger and successful mood board.
The first steps delivers the importance of following the company’s guide lines and style as the company’s values should play a role in the product. Furthermore the mood board should be organised in a sections to show the client the journey of the mood board and what each sector provides, this helps to not confuse the client.
The article advices to include as many images as you can then narrow it down to the most relevant and appropriate images that express the idea. Furthermore mood boards should be detailed so clients can get a clearer the vision of the idea.
I feel it is very important for creatives to present a mood board as expressing a creative idea may be hard in words and a rather visual format would be easier to express what they are thinking. Furthermore it allows the client to take the creative more seriously as the creative is able to show their ideas in a straight forward manner in an organised way. It helps everyone to understand the thoughts and feelings of the project.
My Mood Board
The mood board I created has a border which represents the colours that will inspire the theme of my product. The various purple tones relate to the purple colour in the Crowne Plaza branding colour scheme.
The first column of images show the exterior and the interior design of different Crowne plaza hotels. There may be people that do not recognise Crowne Plaza therefore including images of the building allows the client to see what sort style and atmosphere Crowne Plaza own. In addition the product could include features that relate to the Crowne Plaza building, for example an explanation of the different furnitures that exist in a room.
The iPhone X and QR code show clients that I will be creating a flexible product which is likely to be an app that includes features which provide interactivity between guests and the hotel.
The target market has been placed in the centre of the mood board to signify the importance of young business people in the product and the project all together. The target market are young business people aged 21–30 years who have just finished University and are going into the first or second job.
The right side of the mood board displays different marketing strategies that will be used to advertise the product. Online advertising will be used through social media such as Instagram, Facebook and Twitter. Traditional marketing will be used such as displaying the product on billboards in business districts that have a high chance of young business people coming across the adverts. In addition posters could be displayed on London tube stations as young business people use trains when travelling to work.
All these images give an idea of the different functions that will be incorporated in the product. Furthermore it shows how the product will be showcased to its target market.
