“How to get your ideas spread” Review

To get some inspiration for my project this term I watched a Ted Talk on “How to get your ideas to spread” by a speaker named Seth Godin’s. In this ted talk Godin’s talks about how important it is to get your ideas to spread and gives many points and examples to prove his points.

Godin’s talks about how the advertising industry on television has failed as it bombards everyday people who watch tv with products they do not want to see. People are forced to watch the same adverts constantly of products that they do not need, as a result people do not buy the product as it does not relate to them. This means the idea that I make should target the correct audience so I have a strong audience that can spread my idea as they will be passionate about my product. He then talks about how it is important to market to the people that care as they are the people that listen and want to know about the product. When creating my product an audience I can market to is early adoptees and innovators, they are people who would want to talk about my product to their friends and colleagues.

Another example he spoke about is a baker named Lionel who has a bread brand in France. When he started his bread business french people did not like it as they felt like it did not look like French bread. However as time went on one person would buy it and spread it on to the next and then to the next. As a result it became a remarkable brand with an earning of 10million a year. This shows that this unique idea became successful as it stood out in a market and there was a target market buying his product. When thinking of my idea I should think outside the box as well as find an audience who would be passionate to boast about my products. Word of mouth is a great way to grow a business so I should think about what people would talk about.

Other points Godin’s spoke about is that a product being very good is average and boring which means no one is going to notice it. Therefore when thinking of my idea it should not relate to every other product that works in todays market as it is the safest route. I should be thinking of the next best thing and make a product that stands out making it a remarkable product.

In conclusion this Ted talk has helped me realise what I need to think of when thinking of the type of product I want to create.

Choose 3 stand out digital advertising campaigns and explain what makes them “remarkable” in comparison to other campaigns.

3 Advertising Campaign

After watching the Ted talk I found 3 advertising campaigns that I feel are remarkable and is what made them successful.

Pret a Manger

Pret a mangers campaign was to promote the vegetarian menu and encourage meat eaters to try out their vegetarian dishes. They targeted an audience which do not typically eat vegetarian meals and showed that you do not need to be a full time vegetarian to ennjoy vegetarian dishes. This campaign stood out as they featured images of carnivores and piranhas crafted out in fruit and vegetables. These visuals along with the caption “Not just for Veggies” welcomes meat eaters in a comfortable manner allowing them to approach Pret a manger in open perspective. What made it successful was the passion people had on social media to spread this news of Pret a manger offering vegetable dishes. People spoke about how delicious it was and what they offered this resulted in more people wanting to check out the vegetarian menus. This campaign seemed remarkable to me as it was attracting an audience outside of vegetarians and vegans however at the same time they were able to attract customers of all sorts of dietary.

Burger King

Since 1954 more Burger King restaurants have burned down than other fast food chains. Using this unpleasant fact they were able to promote their restaurant by using images of burned down burger king with a tag line of “Flame Grilled since 1954”. This was a powerful campaign as they were able to raise awareness of this fact as well as promote their grilled menu. The image of flames flaring up connects with the names of their burgers which was able to promote their burgers. Although many restaurants have been burning down since 1954 many burgers have been flamed grilled since then too which shows that they have stayed true to their taste of their burgers. This was a remarkable campaign as they were able to use a negative calamity and turn it into a positive advertisement.

Dove

A famous campaign which is imprinted in my memory since Media GCSE is the Dove “Real Beauty” campaign which which was released in 2004. This campaign stood out amongst all the other beauty campaigns as it was celebrating all women instead of the typical skinny Victoria secret models that were shown in every fashion and beauty brand. They used the uniqueness of everyday women and shows beauty in a “real” perspective. This campaign was powerful as it encouraged everyday women to feel beautiful about themselves and showed that their products were catered to the more “curvy thighs, bigger bums and rounder stomachs”. This is my personal favourite advertising campaign as it allows an average women like myself to feel proud of using a product which celebrates my body shape.