“Life Lessons from an Ad Man” Ted Talk Review

Afsara Begum
Digital Advertising Year 3 Term 1
1 min readNov 12, 2017

In this Ted Talk by Rory Sutherlands he talks about how human perceptions plays a big role in advertisement and what advertisement can do to the product.

Sutherlands has a chatty tone throughout the presenstatees that “Most problems are problems of perception”, in an advertising aspects this means

Through this Ted Talk I was able to realise the importance of advertisement because if it is done right it can boost product revenue by a mile.

blog about the value that advertising can add to products without changing the products themselves.

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Afsara Begum
Digital Advertising Year 3 Term 1

Year 3 student studying Web Media Production at Ravensbourne University