16 Surprising Design Facts You Need To Know In 2016
The design industry is ever-changing, and it’s hard to predict what’s coming up next. Trends come and go, but data can tell you something valuable you can implement to grow your business.
In the golden age of design, great design means successful business. Ignoring statistics and case studies can cost you lost customers and decreasing revenue.
Today, I’m sharing 16 surprising design facts you need to know in 2016. Some of them will be shocking; others will be fun. But at the end, you will learn something new.
44% of users claim terrible mobile navigation caused them to leave the website early. — 3ative Arts
You can increase the conversion for the paid product by 102.5% by removing stuff and adding a picture. — SignalvNoise
In 1983–1984, Susan Kare designed the original Apple Macintosh icons. Many of the visual metaphors are still in use today. — Design Facts
A few seconds of delay in website loading can result in up to 80% of traffic decline. — Oodles Studio
Colors increased web recognition by 80%. Sites with dark color schemes increased growth by 2% whereas sites with lighter color schemes experienced 1.3% growth. — Ironpaper
80% of people delete an email if it doesn’t look on their mobile device. — Litmus
The optimal number of positive claims on your website and banner is three. Adding a fourth and fifth invokes skepticism. — Hands-On UX Hacks
39% of users will stop engaging with a website if it won’t load or take too long to load. — Adobe
44% of website visitors will leave a company’s website if there’s no phone number or contact information. — KoMarketing
Negative space has been proven to increase comprehension up to 20%. — Co.Design
In 2014, 13 of 125 companies had executive-level positions or CEO support for design. — Adobe Blog
62% of companies which designed their website for mobile platforms increased their sales and 64% of businesses that created their website for tablets increased sales. — Ironpaper
Using orange, red and yellow in the design induce energy and excitement about the design. — Oodles Studio
The conversion rate is 3X bigger on mobile compared to desktop. — 3ative Arts
After entering a company’s website via a referral site, 36% of visitors will click on the company’s logo to reach the homepage. — KoMarketing
38% of people will stop engaging with a website if the layout of the site is hideous. — Adobe
Originally published at www.forbes.com on August 29, 2016.