16 Surprising Design Facts You Need To Know In 2016

The design industry is ever-changing, and it’s hard to predict what’s coming up next. Trends come and go, but data can tell you something valuable you can implement to grow your business.

In the golden age of design, great design means successful business. Ignoring statistics and case studies can cost you lost customers and decreasing revenue.

Today, I’m sharing 16 surprising design facts you need to know in 2016. Some of them will be shocking; others will be fun. But at the end, you will learn something new.

44% of users claim terrible mobile navigation caused them to leave the website early. — 3ative Arts

You can increase the conversion for the paid product by 102.5% by removing stuff and adding a picture. — SignalvNoise

In 1983–1984, Susan Kare designed the original Apple Macintosh icons. Many of the visual metaphors are still in use today. — Design Facts

A few seconds of delay in website loading can result in up to 80% of traffic decline. — Oodles Studio

Colors increased web recognition by 80%. Sites with dark color schemes increased growth by 2% whereas sites with lighter color schemes experienced 1.3% growth. — Ironpaper

80% of people delete an email if it doesn’t look on their mobile device. — Litmus

The optimal number of positive claims on your website and banner is three. Adding a fourth and fifth invokes skepticism. — Hands-On UX Hacks

39% of users will stop engaging with a website if it won’t load or take too long to load. — Adobe

44% of website visitors will leave a company’s website if there’s no phone number or contact information. — KoMarketing

Negative space has been proven to increase comprehension up to 20%. — Co.Design

In 2014, 13 of 125 companies had executive-level positions or CEO support for design. — Adobe Blog

62% of companies which designed their website for mobile platforms increased their sales and 64% of businesses that created their website for tablets increased sales. — Ironpaper

Using orange, red and yellow in the design induce energy and excitement about the design. — Oodles Studio

The conversion rate is 3X bigger on mobile compared to desktop. — 3ative Arts

After entering a company’s website via a referral site, 36% of visitors will click on the company’s logo to reach the homepage. — KoMarketing

38% of people will stop engaging with a website if the layout of the site is hideous. — Adobe


Originally published at www.forbes.com on August 29, 2016.