“We can all write, why do we need a content designer?”

Reflections of a service designer on what a difference having a content designer on the team can make.

Screenshot of a red cross website where you can Get Help finding your family

Content designers are the critical friend a service (designer) needs

Having an ‘authority’ on usable language, helps solve content squabbles with stakeholders.

Paying for a content designer shows we think words matter



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Vicky Houghton-Price

Lead Designer at Made Tech. Previously: British Red Cross, Bulb and Year Here